1. End Pain
   
   Most people want to avoid or end pain. Tell your prospects how much pain and the problems they will avoid or end if they buy your product. For example, you could say, "Just imagine being able to go out in public without thinking you're being made fun of behind your back"
   
2. Give Pleasure
   
   Most people want to gain pleasure. Tell your prospects how much pleasure or the benefits they will gain if they purchase your product. For example, you could say, "Picture yourself lying on a beautiful sandy beach with nothing to look at but palm trees and a stunning blue ocean."
   
3. Build Curiosity
   
   Most people are curious about things that can affect their current lifestyle. You could use words like "Secret" or "Confidential" in your ad. For example, you could say "If you order before June 24, 2003, you'll also get a Secret Mystery Gift valued at $20!"